branding

Logos are a graphic extension of the internal realities of a company.

Saul Bass

It has often been said: a logo is not a brand. This is true. A logo is a visual marker of your business — a tool to quickly identify and define your service. A logo is also called identity. Your logo should be unique, so that in a split second, it can be recognized (and remembered), even out of context. The brand of your business only starts with the logo. The brand is the presence…from color scheme to visual elements, it gives weight to your logo and is a thread that weaves across mediums to tie your message together. A solid logo and branding campaign should stand the test of time, and be changed very little throughout the lifetime of your business. Some of the most successful brands in the world have only had minimal tweaks over the years. They create impressions that are cemented in the mind of your customers.

Why do I need a professional to design my logo or plan my brand?

You want your logo to meet all these requirements:

  1. Memorable (sticks in people’s minds)
  2. Trustworthy (instills trust in your product or service)
  3. Unique (doesn’t look like anyone else’s)
  4. Flexible (can be applied across mediums from print to signage to web)
  5. Readable (easy to see and understand across mediums)

While these concepts seem fairly straightforward, hiring a professional with a practiced understanding of how logos function will automatically set you and your brand apart. When you hire Beguiled by Design for brand development, you aren’t just paying for the brand itself; you’re receiving, as a bonus, decades of experience, lessons learned, and market research. We’ve been doing this for over 25 years, and our experience comes with every brand development that walks out of our doors. Don’t you want to enthrall people with your design? Of course you do!

Branding + Identity Work