logos, branding, and identity, oh my!
It has often been said: a logo is not a brand. This is true. A logo is a visual marker of your business — a tool to quickly identify and define your service. A logo is also called identity. Your logo should be unique, so that in a split second, it can be recognized (and remembered), even out of context. The brand of your business only starts with the logo. The brand is the presence…from color scheme to visual elements, it gives weight to your logo and is a thread that weaves across mediums to tie your message together. A solid logo and branding campaign should stand the test of time, and be changed very little throughout the lifetime of your business. Some of the most successful brands in the world have only had minimal tweaks over the years. They create impressions that are cemented in the mind of your customers.
Why do I need a professional to design my logo or plan my brand?
You want your logo to meet all these requirements:
- Memorable (sticks in people’s minds)
- Trustworthy (instills trust in your product or service)
- Unique (doesn’t look like anyone else’s)
- Flexible (can be applied across mediums from print to signage to web)
- Readable (easy to see and understand across mediums)
While these concepts seem fairly straightforward, hiring a professional with a practiced understanding of how logos function will automatically set you and your brand apart. When you hire Beguiled by Design for brand development, you aren’t just paying for the brand itself; you’re receiving, as a bonus, decades of experience and market research. We’ve been doing this for over 25 years, and our experience comes with every brand development that walks out of our doors. Don’t you want to make people look? Of course you do!
Concept // Art Direction // Design 2017
Art Direction // Concept // Design Client: Sophia L'Amour Couture, Austin, TX (2014)
Palm Springs Life Concept // Art Direction // Design (2015)
Concept // Art Direction // Design Complete event branding across all mediums including colors and style guide In use 2015-present Fashion Week El Paseo videos, 2015-2017, featuring logo and event branding Logo in use on red carpet step-and-repeat at the event Logo in...
Palm Springs Restaurant Week Branding Concepts Logo design // Concept // Art direction // Layout & Design 2015 Logo
Concept // Art Direction // Design (2015)
Palm Springs Experience Contest Full Page ad for Palm Springs Life Magazine Logo design // Art direction // Concept // Layout & Design // Vector artwork 2014
Invitations for artist Von Franco's one man show, "4 for 4 for More" Concept // Art direction // Design & Layout Logo design: "4 for 4 for More" 2014
Art Direction // Concept // Design Client: Corey Levenson, San Antonio, TX (2013)
Concept for a plastic bag recycling campaign for the City of San Antonio, TX
9"x12" Glossy Presentation Folder for The Oncenter, Syracuse, NY The Oncenter is a three-building convention and entertainment complex in Downtown Syracuse. Concept // Art direction // Design & Layout 2011
Stationery for The Oncenter, Syracuse, NY Letterhead, business cards, and envelopes The Oncenter is a three-building convention and entertainment complex in Downtown Syracuse. Concept // Art direction // Design & Layout 2011
Logo for Sabinal Homes Renovations, San Antonio, TX 2009 Sabinal Homes Renovations Yard Sign 2009
Riley Records (Kim Lenz's record label) logo 2009
Logo for Axle Shows, producers of The Rhythm Collision, Riverside, CA 2008
Logo for MyToons Live 2008
Lucky Tiki logo and postcard, Austin, TX 2008
Art Direction // Concept // Design Client: JM Interiors, San Antonio, TX (2007)
Art Direction // Concept // Design Client: Dr. Bud Luecke III, DDS, San Antonio, TX (2004)
Art Direction // Concept // Design (2003) Client: Michael Murphy
Art Direction // Concept // Design (2003)
Art Direction // Concept // Design (2001) Client: Baby Yesteryear Toy Company