we aim to enthrall.

Print design, logos, websites: in an age where information is plentiful, fast and furious, ordinary design and messaging gets lost in the shuffle. That’s where Beguiled by Design comes in: because you can’t afford bad design.

Beguiled by Design (formerly known as Heelgrinder Pop Imagery Ltd.) was founded in Austin, Texas in 1998 by principal designer and creative director, Stacie Herndon, and is now based in Palm Springs, California. Our backbone: a bewitching passion for design, over 20 years of design experience, and a diverse background in the arts, education, fashion, and media, encompassing print and web design, brand identity, and marketing. Stacie emerged as a designer in the pre-digital cut and paste era, and applies that expertise to traditional print mediums, fortified with WordPress websites and digital design. Formerly at Palm Springs Life magazine, as Art Director for Fashion Week El Paseo™ and Palm Desert Food & Wine™, Stacie is currently focusing on individual relationships with her clients worldwide and across the Coachella Valley.

Stacie has designed for large and small companies and individuals, ranging from a school district, a national magazine, an Amazon.com bestselling author, retail and arts, ranging from print advertising and marketing collateral to full-scale content management websites in WordPress. Her long-held motto has been “Made you look!” — a sentiment that attests to her commitment to creating unique, user-friendly, eye-grabbing designs that help her clients succeed in a world where information fatigue is the new normal.

Stacie partners with creatives in multiple mediums, including locations, photographers and illustrators, to provide a complete design package.

Contact Beguiled by Design today for a personal consultation on your design project…and let us enthrall you.



web design + development

print design

logo design, branding & identity





wordpress websites (blogs, e-commerce/store sites, informational)

wordpress and blog training

all forms of print design (advertisements, restaurant menus, magazines & catalogs, postcards, invitations, business cards, tags, packaging, presentation folders, brochures, booklets, posters, etc.)

publication design (booklets, catalogs, magazines, annual reports, and other multi-page documents)

advertising design

logo / branding design and style guides

comprehensive brand design marketing

online stores

invitation design

signage (events, outdoor, point-of-sale)

social media design

marketing consultation

copywriting, taglines, and headlines

business naming

referrals for partner services (web hosting, printing, etc.)